Asahi Breweries’ Performance Measurement Free Essays

Asahi Breweries’ showcase execution in the previous three years had astounded the Japanese business network. Being a peripheral player before 1986, the organization had recorded an expansion of 71. 9% lager deals volume in 1988 while the entire business became just 7. We will compose a custom paper test on Asahi Breweries’ Performance Measurement or on the other hand any comparable subject just for you Request Now 6%. At a similar period, the company’s piece of the overall industry developed from 10. 5% to 20. 6%. The company’s current lead item is its Super Dry lager, a progressive brew with an engaging and an unmistakable sharp taste. As needs be, Asahi’s contenders have additionally moved into the dry lager market and endeavored to underwrite the amazing productive opportunity.Thus, Asahi has experienced numerous difficulties come about because of the high development pace of deals and rising rivalry. Asahi’s capital foundations and HR are needing development. Execution Measurement The yearly deals development rate from 1986 to 1988 had been an extraordinary exponential development (see figure 1). As indicated by Exhibit 6, Asahi’s extreme deals development in Super Dry brew has caused Asahi to beat different rivals in holding onto pieces of the overall industry. In 1988, Asahi’s deals were represented 20. 6% of the whole market deals, developing from a 9. % in 1985. Simultaneously, Kirin, a predominant player in the market, had dropped 11. 2%. As indicated by Exhibit 4, Asahi is a profoundly utilized firm as its value to add up to resource proportion (ETA) is 30%. This is typical for the business on the grounds that Asahi’s contenders, Sapporo and Suntory, are additionally profoundly utilized, 29. 7% and 25% ETA individually. As indicated by the Finance Director Okada, Asahi reserves the entirety of its present speculations with value (proof can be found in the remarkable offers development in 1987 on the parity sheet).From an obligation to value viewpoint, this move is good for the speculators as the financing technique doesn't expand the firm’s danger of chapter 11 or damage the current obligation contract. Besides, Asahi took care of numerous its obligation liabilities in 1987, as showed in the 1986 and 1987 accounting reports, to additionally decrease its danger of chapter 11 and to flag the general population with respect to its solid incomes. Outside Analysis †Potter’s 5 Forces and PEST Analysis The risk of substitutes in this industry is generally high. The substitutes originate from different refreshments, for example, soda pops, milk, tea, wine, vodka, etc.However, the risk of substitutes has been decreased by the way that brew for the most part cau ses some type of enslavement, the promoting done by the organization inside the business, and furthermore the apparent way of life in drinking lagers. Suppliers’ bartering power is moderately low because of the way that there are just three prevailing lager firms in the Japanese brew industry, which are Sapporo, Kirin, and Asahi. Buyers’ bartering power is additionally moderately low due to a similar explanation. Item separation diminishes the haggling intensity of purchasers on account of the high exchanging cost among lager and other substitutes.General wholesalers have additionally dealing power since they can change from one firm to the others. In any case, the inverse is valid for the restrictive wholesalers. The contention among contenders inside this oligopoly showcase is high. This contention is primarily because of the ease of impersonation. The brew organizations contend dependent on the taste and the promoting. The gainfulness of this industry is fundamentally depended by low danger of new contestants, brand dedication, limit development, restricted rack dividing, and financial of scales.Other factor which impacts the industry’s execution and benefit is government guideline which expects firms to claim licenses for assembling lagers, selling brews, and opening up new plants. To keep up solid brew rivalry, the service of account likewise sets high expense on lagers and value floor level at which organizations should value their lagers at. Socio-social factor inside this industry is affected constantly World War age and the way of life of the present age. In the interim, innovation development is for the most part impacted by the opposition among the organizations and the system of following business sector trend.Internal Analysis †Resources ; Capabilities Asahi’s past accomplishment and future open do ors vigorously rely upon its developing assets. Due to the help from Sumitomo Bank, Asahi’s money related influence has been solid. Account Director Hiroshi Okada reaffirmed the open that Asahi has a low income hazard since its stocks are doing very well in the market. The organization extends a 7% deals development for the following scarcely any years, yet regardless of whether the deals doesn't emerge, Asahi won't run into chapter 11 since it has loads of underestimated resources, which can be offered to create a lot of riches to help the company’s peration. This solid money related influence is both interesting and worth added to Asahi’s future development. Asahi’s unmistakable fitness likewise originates from its specialists and professionals, yet its lack of deals faculty, regulatory staffs, and enormous merchants are compromising the company’s future execution and development. Higuchi the executives style’s constructive outcome may not keep going long in light of the absence of stren gthening. There will likewise be increment in the expense of recruiting and holding 800 progressively lasting representatives, and drawing in increasingly enormous wholesalers, which have generally been caught by Kirin. Other potential reasons are the inability to meet distributors’ desire, the considerable vulnerability of its future execution, and the absence of market inclusion in eastern Japan. Asahi’s physical limit is another key shortcoming that confines its future development. It requires some investment for Asahi to acquire new licenses and construct new plants. There may likewise be expectations to absorb information that hinder the creation or increment creation costs. Other than its solid money related influence, Asahi has other fixed points of interest that are economical and basic for its future success.Asahi’s Research ; Development office is solid in items advancement and market pattern investigation. Asahi is likewise exceptionally devoted and special in its item plan. Since the â€Å"post-dry† time, advancement in new taste and uniqueness in bundling are the key achievement factors for the brew business. In the dry brew portion, Asahi has a portion of the principal mover favorable circumstances and picked up notoriety as the main genuine dry lager. Subsequently, the ability to pay for Asahi’s dry lager is a lot higher than its expenses. By and large, Asahi worked in the concentrated separation methodology with accentuation on marking and new item development.Summary and Solutions Ever since Higuchi assumed control over the CEO job, Asahi has been changing the general brand picture by propelling the new Super Dry lager. Higuchi needs the purchasers and contenders to realize that Asahi is resolved to be the best lager maker in the market. A portion of his splendid moves are: began utilizing premium Germany malt as the decision of crude materials, allowed forceful spending plan on publicizing and advancement, and caused a request to rev iew all to the â€Å"old label† lagers in the market while propelling the new Asahi Draft. In a brief timeframe, in spite of the fact that customers have reacted decidedly to Asahi’s Super Dry, Asahi is as yet messed with issues, for example, pressure on conveyance direct limit and need deals power. Along these lines, the accompanying arrangements have been given to address these issues. Expecting that Japanese individuals esteem faithfulness, it would not be insightful to end the relationship with the current merchants and change to one who has higher capacity.Therefore, to build the limit of the wholesalers, Asahi ought to give assets by loaning capital or in part securing the wholesalers, who experienced limit issues, so these merchants could satisfy Asahi’s client request. Thusly, it will prompt higher bartering power for Asahi and better associations with the merchants. In any case, this arrangement is moderately cost serious. To improve its business, Asahi ought to consider growing its market both locally and universally. As lager is regularly connected with sports, parties, night life, and so forth. Asahi could improve their residential deals by focusing on their showcasing effort on those portions. One route is to employ a reference gathering, for example, big name, to advance its dry brew. For instance, Asahi could employ Ichiro, a Japanese expert baseball player, and get him to advance Asahi’s Super Dry. Moreover, â€Å"fresh rotation† is known to be a key achievement factor in the Japanese brew industry. Accepting it is legitimate in Japan, Asahi could set brew corners in grocery store or cafés for customers to test their beers.These showcasing efforts could build Asahi’s brand acknowledgment and lift up their deals. In any case, there are dangers that buyers with youngsters or who are in the counter liquor projects may contradict this system. Concerning worldwide extension, Asahi could send out their Super Dry brew to different nations, however this methodology is dangerous as various nations have various societies and they probably won't care for the flavor of Asahi’s lager. Asahi ought to likewise focus on its fundamental upper hands, development and packaging.First, Asahi should continue advancing new kinds of lager which would suit the market’s taste. Asahi could likewise give some customization (I. e. pictures, trademarks) on their bundling for buyers who are eager to buy in huge volume. Doing so would permit Asahi to remain on the highest point of the line with regards to following the market pattern and separating from its rivals. Notwithstanding, this arrangement is generally expensive. Other option is to create multidimensional competit

Project Management Assignment Analysis Of Communication - 2200 Words

Project Management Assignment: Analysis Of Communication (Essay Sample) Content: PROJECT MANAGEMENT- MOTOR POINTStudents NameCode + Course NameProfessors NameUniversity NameCity, StateDateProject Management- Motor PointInitiationDue to the high rate of competition in business, more techniques and skills need to be applied in order to move a step further in regards to the company expansion. A business has no limits no matter its size. It should keep on expanding and stakeholders in business need to identify their strengths and weaknesses (Blake, 2016 p.46). Therefore, stakeholders should be committed and ready to identify any supportive factor than can be applied to bear more fruits. The process of initiation depends on the nature of the business. The factors that suit it better need to be applied. However, to adhere to that, any formulation of development will always be compromised. Its the duty of managers and financial analysts to understand what a business does best and what it is capable of doing in the future if several adjustments were to be done (Liu et al, 2009 p.202). Therefore, the objectives should be attainable within the proposed time and with the available resources and personnel.In this case, Motor Point is the main focal point of the study. It has been a small business renting cars in my area but it has grown tremendously over the last five years. Not because that this company does not experience competition, but the company and its stakeholders have been committed to serve the public with passion. With the desire to be more successful in business, the company plans to open four additional branches in the next year. What shows that the business is expanding? Ideally, the number of employees has been increasing from 25 to 100 within a span of five years. This is a clear indication that the demand has been high and there is increase in the number of customers. To maintain and attract more customers and recognition, more branches have to be set up in different parts of the country to ensure it meets the market d emand (Zhu et al, 2006 p.1559). To incorporate better services and setting of the desired branches, cost estimation has to be done to deduce a rough manuscript of the time and resources required to accomplish the desired plan.Resource costing is a typical move towards the cost estimation. The resources need to be analyzed together with their cost. In this case, there is need to have structures. These are meant to be offices, garages and parking grounds. To expand the business, we need to have an additional of 40 cars and there is also need to increase the number of employees to a rough estimation of 160 employees. 40 employees in each of the new branches and maybe more could be added later when the business the operation is successful. To attain this, a sum of about $ 950, 000 is required for accomplishment of the initial stages of the project. A span of 6-8 months is required to accumulate and save enough funds.Also to ensure that the business commences in a high level of technolo gy, an addition of $100,000- $200, 000 is required to facilitate online website and computers. This can be done through the advertisement of PM motors in different platforms and also delivery of internet aided services to the customers. This may entail online services like booking of cars or in case of any query. The above stated cost is covers a wide range of tasks. The company needs to perform initial tasks before the project is brought into practice. It has to acquire the recommended number of employees and train them accordingly to fit in the job structure (Liu et al, 2009 p.207). Tax payment should also be considered and therefore the final cost for the project will be roughly $ 1.3 million. This is not a small amount of budget but can be made possible through extensive saving and application for loans to supplement the cost.PlanningAnalysis of CommunicationTo ensure realization of this project, a lot has to be done to attain a good flow of the recommended steps. This begins w ith the steps and duties assigned to each employee. Every individual has to perform his or her part as expected to realize maximum results. Employees should learn to be self-driven and to perform tasks without being pushed. Passion and love for the job is the most important aspect in ensuring that Motor Point maintains high ethical standards. Understanding and cooperation is very important among all members of staff. With cooperation, definitely all tasks will be effectively accomplished leading to better results (Blake, 2016 p.48). Above all, communication is essential between members of staff or between the company and its customers.Communication is the key factor in any business (Kerzner, 2013, p.91). There must be a clear channel of passing information between the business holder and customers to facilitate understanding and feedback. Customers have to request for what suits them well. On the other side, the service provider or the company has to take into consideration the lik es and dislikes of the customers and respond to them appropriately. Many businesses are affected by the inability to pass information to their customers. With this type of technology, communication has to be more digitalized for easy delivery.Motor points understand the importance of clear channels of communication with customers. Through the several consultations and analysis done, the manager should be able to realize the need to adjust the nature of communication to improve the flow of information in the organization (Heagney, 2016 p. 136). Due to the fact that customers are the most important party in a business, they have to be given what they consider quality and satisfactory services. The branches to be established are so many in such a way that analog methods of communication cannot be able to serve the increasing number of customers. A customer should not waste a lot of time trying to reach the company for them to book a car. Booking has to be done online to avoid congestio ns and delay in the offices.The process becomes tedious when people have to queue in order to be served. Now with this electronic method of booking, all services and feedback can be issued instantly and from anywhere. A customer can either book a car, cancel an appointment, request to be picked up, submit complaints or compliments with the new online platform service. On the same point, internet services enable the staff to tracks the customers as allocated just with the use of GPS system (Kerzner, 2013, p.91). This is a major achievement as it saves time for travelling to book a car; hence, the customer will be more interested in the new services introduced. Also, with the use of technology, various websites can be created to enhance the showcasing of the company services, culture and its nature in general. For instance, the company can decide to post all information regarding the type of cars they offer and the cost per each. Customers will be aware before proceeding for an appoin tment and this facilitates answering of any queries pertaining to the terms and conditions of booking. In addition, there could be introduction of several payment channels like PayPal to avoid direct handling of cash (Zhu et al, 2006 p.1562).Work breakdown structurePlanning and breakdown of work structure require specialization and concentration to avoid messing up other steps. Order has to be followed to avoid skipping or failing to attend on some parts. Firstly, the managerial staff of Motor Point should identify the most suitable locations where the branches have to be placed. This is done by checking the level of competition or the availability of similar investments in the same area (Brown et al, 1991 p.55). The population of people and their taste should also be considered. The best area to locate such a business is an area with a large population and areas where people depend on car hire. Simply, this can be identified through carrying out a minor report to compile data conce rning the market structure and diversity of the population.Next part is acquiring the required amount of cash to facilitate the commencement of the project. Without cash, the project plan stagnates and the implementation becomes a problem. The period for acquiring enough cash is a span of 8 months as per the plan. The total of $1.3 million can be achieved through savings made and acquiring of loans to be paid later depending on the interest set. After obtaining the required starting capital, the next step is setting up the required structures in the areas identified. The structures have to adhere to the recommendation and the care should be taken to avoid overspending at the initial stages (Blake, 2016 p.58). They should also put into consideration, the technology status required hence modern and effective technology is essential. Then the rooms have to be made appealing and favorable for the job, ensuring security and finally booking and securing of parking grounds.After constructi on and setting up of structures, the next step is to order for the cars from the intended companies. Each must have a maximum of 40 cars made of different designs to provide varieties of taste for the customers. When this step is accomplished, then the project is due to begin and stakeholders will gain the breakthrough of earning productive returns. To mark the commencement and official opening of the branches, personnel have to be hired through interviews. This is meant to acquire the most competent and capable people to do the job (Heagney, 2016 p. 172). The last step is training the hired workforce and introducing them to the various job specializations. This has to done by the managerial staff depending on how much they expect from the employees. After training then the project will be ready to begin with the help of new managers.ExecutionAfter proper preparations for the project, employees work to their...

Types of Rocks

Sexism In Holden Salingers The Catcher In The Rye

â€Å"All of a sudden, this girl came up to me and said, â€Å"Holden Caulfield!† Her name was Lillian Simmons. My brother D.B. used to go around with her for a while. She had very big knockers†(salinger 96). In â€Å"The Catcher in the Rye† Holden is portrayed as a whiny teenager that slacks off on his homework and performs illegal acts such as drinking and purchasing prostitutes. On top of that, another inappropriate characteristic Holden has is being sexist. The book itself is also sexist because of the way the main character thinks about women, the way the main character treats women, and the roles women play in the novel. Though Holden is still a maturing boy that is hyped up on testosterone, he thinks about women too provocatively. Any women she†¦show more content†¦So that I’d tell old D.B. about it†(Salinger 97). So either way she loses in this scenario, either being rude and getting made fun of and sexualized, or being nice and pres umed to just wanting to look good for D.B. and not actually caring. The way Holden introduces Lillian is unfair and gives her a bad wrap throughout the rest of the story. The last idea to keep in mind is the roles the females are given in the book. Mrs. Antolini, for instance, is forced to do all the chores at home. â€Å"Coffee, Gentlemen, finally,† Mrs. Antolini said. She came in carrying this tray with coffee and cakes and stuff on it. â€Å"Holden, don’t you even peek at me. I’m a mess†(Salinger 204). Mr.Antolini makes Mrs. Antolini prepare for Holden’s arrival, even though it is his guest and not hers. And on another occasion Holden gets ahold of not one but two prostitutes. He calls one by phone and gets rejected, the second time however he is offered in person by the elevator boy, Maurice. Holden agrees to purchase her for â€Å"a throw†. To his surprise she was as young as him. â€Å"She was very nervous, for a prostitute. She really was. I think it was because she was young as hell. She was around my age†(Salinger 105). The fact that this book condones prostitution as a social norm is atrocious. It shouldn’t be an option for women to sell their bodies in such a ma nner and this book makes it seem like a common choice women make. Holden did however make fun of D.B. by saying he was aShow MoreRelatedThe Role Of Women In Catcher In The Rye1013 Words   |  5 Pagesbackground for your question. My research question is: To what extent does J.D Salinger’s novel Catcher in the Rye explore the range of female potentiality in society through Holden’s interactions, thoughts and comments regarding women. This question is still in progress as I am not sure it can successfully reach and essay of 4000 words. Nevertheless, this is the topic I want to base myself around. Catcher in the Rye is a novel that every sophomore had to read as part of their curriculum. This novel

The Process of Cake Making free essay sample

Baking a cake is a fun and simple process that can be done by practically anyone. Before you begin you will need several ingredients. They include cake mix, water, cooking oil, eggs, cooking spray, and cake frosting. You will also need the following supplies: a large bowl, mixer, spoon, knife, two round nine inch pans, cooling rack, and a cake pan. The delectable and scrumptious cake will be your reward for following the steps necessary in this process.The first thing you should do is preheat your oven to 350Â °F. Make sure to check inside the oven for any pans that may be stored inside. Depending on your oven, it could take about fifteen minutes to preheat. While you are waiting for the oven to preheat, you should spray the inside of your pans with cooking spray and begin to prepare the cake batter.In a large bowl, combine your cake mix with 1 cup of water, 1/3 cup of cooking oil, and 3 eggs. We will write a custom essay sample on The Process of Cake Making or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Using your mixer, mix ingredients on low speed for one minute or until moistened. Then you should increase the mixing speed to medium and beat for two more minutes. After mixing the ingredients, pour the batter evenly into the round pans. Use a spoon to scrape any additional batter from the bowl into the pans.Bake the cake at 350Â °F for twenty-seven to thirty-one minutes, depending on your oven. Be sure to keep a watchful eye on your cake while it is baking. It is important to keep the atmosphere in the kitchen calm and quiet while the cake is baking so that the center of the cake wont collapse. The cake is done when a toothpick inserted in the center of the cake comes out clean. When the cake is done, you can remove it from the oven and turn the oven off.Next you need to place the pans on a cooling rack for fifteen minutes. After fifteen minutes have passed, run a knife around the edge of the pans to make sure the cake can easily be removed.

The Kite Runner Hero free essay sample

The Kite Runner, based on his personality traits and actions towards Amir baba is the victim. He is very pressuring, unsympathetic and hypocritical towards his son Amir, and his actions cause Amir to make horrible decisions. Throughout the story Amir is pressured to be like Baba when he was a kid. The problem arises that he is not athletic like Baba was and would rather read and write. Baba doesn’t understand how Amir could be this way and doesn’t approve of his interests. In this scene it shows how Baba would share his frustration with his friend Rahim Khan. He’s always buried in those books or shuffling around the house†¦. I wasn’t like that he said angrily almost frustrated†(21). Baba is also very un-sympathetic towards Amir. Amir tries his very best to please Baba and Baba won’t even give him anything in return. Amir writes a short story that he is very proud of. We will write a custom essay sample on The Kite Runner Hero or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He goes to show it to Baba and he doesn’t even look at it. â€Å"I clear my throat and told him I’d written a story†¦. Baba gave a thin smile that conveyed no more than feigned interest ‘that’s good’ he said†¦ then nothing more, he just looked at me†(31). This really hurt Amir because all he wanted was a little praise from his father. Baba’s little to no interest in Amir makes him do crazy things to fight for his love. For instance Amir went to the extreme when he sacrificed his best friend, Hassan’s health for a little praise from baba. â€Å"Maybe Hassan was the price I had to pay, the lamb I had to slay, to win Baba†(77). Amir would have most likely never done this if baba just gave him some respect. Other then Babas lack of being sympathetic towards Amir, the biggest reason Baba is the villain in the story is because he is a hypocrite. For all of Amir’s life he wanted to be like Baba. He wanted to get praise from Baba, do what Baba does, and be who Baba is. Although what Amir finds out is that Baba isn’t as perfect as he thought. Turns out Baba had been keeping a secret from Amir his entire life. Baba had lied to Amir and never told him about his bad past and some of the bad things he did. Amir found out Baba had cheated on Amir’s mother with his best friends wife. Which what soon lead to finding out that Amir’s best friend, the boy he let get raped for Baba’s love was really his brother. When Amir finds out about this he is so angry and wants to take back all he had done for Baba. â€Å"How could he hide this from me?.. I’m thirty-eight years old and my whole life has been a lie†(223). After all those years he thought Baba made himself look so great when in reality he had been lying to him and had a dark past hidden. Generally baba is a bad guy. He mistreats his own son and by doing this it makes Amir react negatively. Most times in life bad kids come from bad parents, and in this case that is very true for Amir and Baba.

Trustworthy testimonials how to write

Trustworthy testimonials how to write A Comprehensive Guide on Writing a Testimonial A testimonial is a personal statement, which concentrates on the main qualities of a person, product, or service. It is a way of sharing the opinion about any issue, including businesses and enterprises. In most of the cases, it concentrates on positive features of a product or service. If you are willing to leave positive feedback, make sure it contains three elements: Description of the problem; Showing benefits of the Conclusion Steps of Writing a Trustworthy Testimonial Tell About Yourself Always start feedback with key details about yourself. This will make the testimonial personalized, and your opinion will have more weight. However, you need to adjust the quantity and quality of personal information to every type of product or service. Describe the Problem Proceed with discussing the situation you have faced before you found out about a person/product or service. This will be the basis of the testimonial and will explain how valuable your review will be. Try to include lots of facts to support your point of view but always remain clear and straight to the point. Such facts will help readers to compare how your situation has changed before and after using the service or product. An evidence-based testimonial is what all customers need!   For example, if your company had difficulties with sales, you can leave the following comment â€Å"My enterprise was selling only 20 products per day before using the services of a sales expert. Now they have reached 500 products per day.’ Tell About Additional Options Tell about the products or services you have used to solve the issue. The main idea here is to explain how others failed to solve your problem. The best way to present a company in the best light is to compare it with competitors, who were not able to help you. Based on the example above, you can say, â€Å"We hired XXX, a leading advertiser in the city, to promote our products. However, the number of sales didn’t increase.’ Indicate Possible Obstacles You can discuss any problems you have faced with the previous service or company, and tell how you overcame the situation. A good example can be the cost of the service. Based on the previous example you can say, â€Å"We decided not to use XXX advertiser, which is more expensive than the YYY one. However, they didn’t show any results, and we decided to give XXX a chance’. How the Problem Was Solved? Start a new paragraph by providing key facts about the product or service. Tell what it does and explain in details how it helped to solve your issue. For example, based on the information in previous samples, you can say â€Å"The XXX company used online promotion as the key tool to sell our product. It also used web markets to advertise us and also has employees, who move from supermarket to supermarket and offer products. Since hiring them, we have increased our sales to 400%, which is a significant result.’ You should also mention any specific and unique services or offers the company has. In such a way, you will give them more value. It is a great factor when users decide whether to choose a particular company or not. You can say ‘We were pleasantly surprised to get an extra month of their services for free.’ Don’t Forget About a Personal Note In case the result has exceeded your expectations, you can mention it by praising the company or a particular person. You can even give names and tell that it was a pleasure working with them. It is very important because the employees you mention can be rewarded by the company. You can also distinguish a particular employee even if the whole team worked perfectly well. For example, ‘Members of the team managed to promote and sell our product within tightest deadlines, but John did, even more, devoting lots of time to communicating with potential customers. We are sure that without his efforts, the results would be not so great.’ Quantify the Results If you want to impress readers and to give them a clear picture of what to expect from a product or service, it is important to give numbers. Moreover, they should match those, which you used to explain your issue. For example, if you are writing a testimonial for an advertiser and your main problem is a low quantity of sales, you should indicate an exact number you had before and after cooperating with a particular company. Tell How You Surpassed the Obstacles Discuss how you feel about the problems that you have faced and indicate whether they were as big as you have imagined before working with the chosen company or product. For example, if you couldn’t decide whether to work with XXX because of their high fees, it is necessary to highlight whether the result was eventually worth it. This section is the last one in the body part of your testimonial, and now you only need to come up with the conclusion. Summarize Your Experience In a few sentences, explain how the product or service helped to solve your problem. This should be the third paragraph of your review. You should also write a few words about why you decided to leave a testimonial. For example, ‘When John from XXX advertiser asked whether I could write a testimonial about their service, I didn’t hesitate, because they did a great job and it was the least I could do for them.’ Would you Recommend the Service to Others? A good testimonial always contains encouragement, which motivates other users to try out the service and to benefit from them. For a better result, you can refer to a certain group of people based on the niche you are occupying. For example, ‘I recommend XXX services to owners of enterprises that are only starting their path and know nothing about their market.’ Include a Call for Action Although you have already recommended the product or service to the reader, you can still make additional encouragement to motivate others and to pay extra attention to the company. For example, ‘If you are launching a new product, just call XXX advertiser! They provide outstanding services, and the first consultation is free of any charges.’ Why Testimonials Are so Important Here are only some of the reasons why testimonials are important: Higher conversion rates By reaching the target audience, they can stimulate interest and increase the activity of potential users and customers. A tool to study the behavior of customers Reading testimonials is a great way to know what other people think about a particular product or service. It is a well-known fact that people are more willing to risk their money to purchase a new item if they previously get familiar with positive feedbacks. Proof of success When a person reads testimonials and sees that others have reached success due to a particular product or company, they also want to try it out. They make your product more value If you are an owner of such a service or company, testimonials are a great way to persuade potential customers. Instead of filling your website with watery texts, you can add a separate testimonial page. Features of a Good Testimonial It should be brief and straight to the point. In most of the cases people won’t read a long and watery text, simply skipping it; It should be direct. You should make clear statements so that the readers can understand them at once; It should be original and written from scratch. No copies or generic messages. Where to Place Testimonials To reach a maximum number of readers, place feedbacks on many different websites. Place them on the page of products or services. In such a way readers will see relevant comments at once; Place them on popular websites. This is one of the most effective tools, because such pages have more visitors, so more people will see the testimonial; To increase the conversion rate, place the testimonial on optimized pages; Place them on a landing page; Place them on a home page; Create a separate page with testimonials; Place on sidebars within quotation marks; Place on page with stories from customers. Testimonials for Your Business A customer testimonial is a feedback that is written by a customer, who is satisfied with the quality of a product or service. Such testimonial motivates others to try the product or company out. It helps to build a reputation. Testimonials give information about why others like your services or products. This is a great way to attract more customers and to build a solid reputation because more and more people will share what they like about your product; It creates trust between your company and customers. This can have a positive impact on the company because when customers tell about their positive experience with your services, they give others a chance to know more about your enterprise; A chance to overcome skepticism. Reviews attract more and more customers, familiarizing them with your services and products, and the way others benefited from cooperating with them; Testimonials are objective. Unlike your own descriptions, testimonials tell about the experience of other users and deliver a clear picture of the pros and cons your product or service has; It gives a chance to learn what others think about the services and products you provide. In such a way, you can improve the qualities of your services and create a tighter bond with your customers. You can ask them for testimonials, creating a separate draft letter. With its help, you can also encourage them to share your feedback with other users and to explain how their testimonial will be used. In case a particular customer has left a comment via a personal letter, you need to ask for permission to make it public. Remember, private feedbacks should never be posted without the previous permission of a client; Testimonials can promote your product or services in case the message is positive (i.e. ‘this company is the best’ or ‘their product is excellent’). It is a great tool to explain all of the benefits of your company or product. For example, ‘XXX company helped to significantly increase the number of sales: from 500 to 1700 in a single month.’ This will greatly improve interest in your company because readers would also want to get the same improvements for their own enterprises and businesses; Testimonials help to prove your points. Quality testimonials will surely explain how your product or company can provide the best services to ensure the prosperity of your enterprise. In addition, they will explain why the service or product is beneficial for a particular group of customers. It will also show that you keep your words and meet all of the expectations. It is one of the most effective ways of attracting more and more customers to your company; Positive testimonials will help your product to stand out. If a big number of reviewers will tell about the benefits of your company, more and more people will be encouraged to choose you instead of your competitors. Through testimonials, users will get more information about your product and will be aware of all the positive effects it has. Hopefully, this guide has given you all the information you need to know on writing testimonials and making them one of the most powerful instruments in achieving success!